Evaluating approximately 500 funds a year, Atlantic-Pacific
chooses to represent only six to eight non-competing mandates per
annum that we believe will complement limited partner portfolios.
Through our careful selection process and customized fundraising
approach, we have a proven track record of achieving fund targets
in highly competitive markets.
We strongly believe that investor intelligence is invaluable. We
not only market funds to limited partners, but also listen to,
learn from, and engage with investors on a daily basis to ensure we
are at the forefront of trends and issues. Atlantic-Pacific's
command of the alternative investment space through ongoing
discussions with active institutional investors provides critical
insight on current allocations, the types of funds in demand and
fund terms.
In the aftermath of the recent global credit crisis, we
concluded that the traditional placement agent business model
required significant changes to more effectively serve our
general partner clients. Before, placement agents had been
well-rewarded for simply introducing general partners to limited
partners. This approach worked well for a market with lower levels
of investor scrutiny, fund competition and regulation. Today,
Atlantic-Pacific has implemented a superior business model that
best accommodates the current environment and offers
general partner clients more comprehensive services in terms of
advisory, distribution, project management and logistical
support.
We collaborate closely with general partners to:
- Advise on general market conditions, including recommendations
with respect to the minimum and maximum amounts of investor
subscriptions to be raised
- Consult on strategy and tactics for initiating discussions with
prospective investors
- Identify, prioritize and arrange meetings with qualified
institutional investors
- Assist with preparation of offering memoranda, other marketing
materials and limited partnership agreements
- Coordinate travel logistics (flights, transfers, hotels, etc.)
associated with investor roadshows
- Process all due diligence requests
- Drive investors' processes to final closing
Atlantic-Pacific's knowledge of consultants' and investors'
processes across multiple offices and jurisdictions ensures a
coordinated strategy that avoids missteps in garnering capital
commitments. We never lose sight of our primary goal of reaching
clients' fundraising targets in the shortest amount of time with a
diversified investor base. Focusing on this objective enables our
general partners to exit the fundraising market as soon as possible
and allows them to return to what they do best: invest.